While we have a broader perspective and contextual understanding that this is a deepfake, watching a video like this for the first time would throw you in for a loop!
Imagine you see the founder of a company on video, and they start talking about their company and what they stand for but it’s the opposite of what you’ve come to know from them!
Like the previous method, automated disinformation attacks can affect your business and personal reputation.
Identity Theft
The most direct use of deepfakes is in identity theft: someone creates false documents and then generates deepfake models of your face or voice and then impersonates you.
The cybercriminals will create accounts, sign up for credit cards, or purchase products in YOUR name!
Social Engineering
In 2019 a UK CEO was tricked into sending 220,000 Euros because he received a phone call from what he thought was an executive from their parent company. It was a deepfaked audio.
If you didn’t know, social engineering is, “actively deceiving someone to manipulate them into giving sensitive information or money”.
You’ve dealt with other forms of social engineering in your day-to-day, like phishing emails.
Cybercriminals are an unfortunate part of our everyday lives now, but with the rise of deepfake technology, there will be more intricate attempts to infiltrate your business and steal your information!