How To AUTOMATICALLY Organize Your Gmail Inbox—with Labels!

Clearbridge helps businesses with more than just using Gmail labels. We help by leading your digital strategy efforts through investments in technology. Connect with us to learn more about how Clearbridge can help your business by clicking here. Talk soon!

Picture this…

It’s Monday morning and your Gmail inbox is FULL

You scan your unending list of emails trying to prioritize the fires you need to put out from the ones that can wait—and from the ones that can go straight to Trash.

You suddenly realize you’ve spent the last 15 minutes just trying to organize your inbox when you could have been answering all the urgent emails while ignoring the rest.

Stop being a slave to your inbox and let your Gmail inbox work for YOU.


Gmail has features that do all the work for you. Your inbox doesn’t have to be a black hole for productivity anymore.

This post will show you exactly how you can automatically label emails, have them skip your inbox, and land under specific Gmail labels.

All with just a few clicks. Let’s start with the basics of simply creating a new label.

Creating a Label

A common strategy to keep your email and inbox organized is to categorize emails by placing them under/into specific labels (or ‘folders’, if you’ve used Outlook). To do that in Gmail, you have to create labels. 

Labels are akin to Folders in Microsoft Outlook and work basically the same way, except that Gmail labels also appear beside the email subject line in your inbox.

Follow these steps to create a new label in Gmail:

  1. In the left navigation left menu, click the ‘More’ button
    creating labels in gmail
  2. Scroll down to ‘+ Create new label’
    Creating new labels in Gmail
  3. Add a label name in the window that appears.
    Naming Gmail labels


  4. (Optional) You have the option to ‘Nest your label’ underneath an existing label (like a sub-folder). So if you already have a ‘Customers’ label and you want to create a nested label for a specific customer, you can do that here and it will appear below the main label.
    Nest label in gmail


  5. Click ‘Create’

Your newly created label will now be located in your left navigation menu with all the other default labels. 

new label gmail


Creating Automatic Filters

Wouldn’t it be AWESOME if you only saw the urgent and important emails in your inbox—while the other distracting emails got sorted without you batting an eye? 

Awesome news, then: Gmail let’s you do that.

With Gmail, you can filter out unimportant and distracting emails from taking up your attention and space in your inbox. 

Let’s look at an example from my inbox. 

I love How-To Geek emails, but they hit my inbox frequently and they’re not important. I can set up a label and filter so their emails skip my inbox and get a label where I can open them later. 

6 HowTo Geek gmail label

There are a few ways to do this, but one of the simplest is opening the email you wish to label and filter. 

  1. Open How-To Geek [or any email from the address you wish to filter] email
  2. Then, click on the three vertical dots ‘More’ button
    7 Vertical Dots Gmail Labels


  3. Select ‘Filter messages like this’
    8 Filter More Like This
  4. Confirm the ‘From’ email address is the correct one you’d like to filter
    9 From address


  5. Click ‘Create filter’
    10 Create Filter

After these 5 steps, a filter criteria checklist will appear where you can add rules to emails that arrive in your inbox from that address. 

11 Filter Criteria

In this case, I want How-To Geek emails to skip my inbox and live in a different label.
To do this, I’ll…

  1. Check ‘Skip the inbox (Archive it)’ 
    12 Skip the inbox gmail labels


  2. Check ‘Apply the label” and then from the drop-down, select ‘New label…’ 
    13 Apply the Label


  3. Name the new label How-To Geek, and click ‘Create’
    14 HowTo Geek Label

Now, anytime an email from hits my inbox, it’s going to be automatically filtered into my newly created label How-To Geek

So cool.

Automatically Highlight Emails with Important Labels

On the other end of the priority spectrum, you receive important emails you definitely don’t want skipping your inbox. 

A great strategy is to highlight them to ensure you don’t miss them. You can use some of the same filter and label options from the past example to do this.

Here’s another example. 

I want to ensure I don’t miss any emails from my coworker, Roop. I can take one of her emails and create a filter. 

In this filter, I want her emails to remain in my inbox so I’ll be sure NOT to use the ‘Skip the inbox’ function and instead I’ll choose ‘Star it’ and ‘Apply the label’.

16 Filter gmail label

Next, I’m going to create a new label called ‘URGENT’ so that all of Roop’s emails are now automatically labeled as urgent when they hit my inbox. 

17 URGENT label

Now if I want her emails to stand out even MORE, I can change the label colour to something that shouts for my attention.

 18 Urgent Bright Red


To do this, I’ll just click on the vertical dots beside the URGENT label and change the label colour to bright red.

19 Bright Red Label Colour Gmail

Now the email stands out that much more in my inbox and will take an awful lot for me to miss it. 

The email is also automatically starred, which simply means that I can use one of Gmail’s default labels—the Starred label—to also find it.

20 Starred gmail labels

Or… Just Archive it—then Search.

One last email strategy I’ll quickly cover is one that we practice at Clearbridge, and that’s the Archive & Search strategy

For more on that strategy, check it out HERE, but what it basically boils down to is that as soon as an email is dealt with, we archive it. 

Archive Button Gmail


Archiving your emails doesn’t delete them, it simply removes the email from your inbox and sticks it under your All Mail label. If you ever need to find that email, you can use Gmail’s powerful search bar to find it. 

This is a bit of an extreme, minimalist approach to email management but sometimes simple is best. Especially when it comes to saving time.

Wrapping Up

One last thing I should mention is about managing your filters. First, go to the gear icon in the upper right corner of the Gmail screen. Then select See all settings

22 See All Settings Gmail

You can review all of your filters in your Gmail settings under the Filters and Blocked Addresses tab.

23 Filters and Blocked Addresses

Here, you can edit, delete, create new filters, and import or export your filters. 


By now you should have a pretty good idea as to how you can better optimize and organize your Gmail inbox by using labels and filters. 

If you have any questions or need any help making this work for you, we are only a quick phone call or email away — so don’t hesitate to reach out.

Clearbridge Business Solutions helps businesses by leading their digital strategy efforts through investments in technology. If you’d like to learn more about how Clearbridge may be able to help your business, connect with us by clicking the button below. Talk soon!

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