AUTOMATICALLY HIGHLIGHT EMAILS WITH IMPORTANT LABELS
On the other end of the priority spectrum, you receive important emails you definitely don’t want skipping your inbox.
A great strategy is to highlight them to ensure you don’t miss them. You can use some of the same filter and label options from the past example to do this.
Here’s another example.
I want to ensure I don’t miss any emails from my coworker, Roop. I can take one of her emails and create a filter.

In this filter, I want her emails to remain in my inbox so I’ll be sure NOT to use the ‘Skip the inbox’ function and instead I’ll choose ‘Star it’ and ‘Apply the label’.

Next, I’m going to create a new label called ‘URGENT’ so that all of Roop’s emails are now automatically labeled as urgent when they hit my inbox.

Now if I want her emails to stand out even MORE, I can change the label colour to something that shouts for my attention.

To do this, I’ll just click on the vertical dots beside the URGENT label and change the label colour to bright red.

Now the email stands out that much more in my inbox and will take an awful lot for me to miss it.
The email is also automatically starred, which simply means that I can use one of Gmail’s default labels—the Starred label—to also find it.
